My name is Finn. I got tired of being sold my health.
Finn
Founder, Microgreen Nutrition
I've always been active. Blue collar job, gym, bike, run — all of it. Health isn't a hobby, it's a way of living. So when I started looking at what I was actually putting in my body at 26, I paid attention.
What I found frustrated me. The supplement industry runs on a simple formula: take something ancient and biological, process it into a powder, put it in a shiny tub, and charge you $80 a month for it. I kept asking a question nobody seemed to want to answer — did humans eat like this for most of our existence? Or did we eat plants?
We Ate Plants.
I wanted something that made sense on a biological level. Something you grow, harvest, and consume — the way we've always done it. So I went looking.
What I found was that microgreens — harvested just before you consume them — are legitimately extraordinary. Red cabbage microgreens contain up to 40 times more vitamin E than the full-grown vegetable. Broccoli microgreens rank among the highest in protective plant compounds of any food tested. And because you're consuming them fresh, minutes after harvest, your body actually gets what the plant has to offer — before the nutrients degrade.
No powder can do that. By the time it reaches you, it's been processed, stored, and sitting in a warehouse. The vitality of living nutrients is the whole game, and that's the one thing a powder can never give you.
What made me love these greens wasn't actually the research. It was the morning I started the routine. Harvest, rinse, consume. Four minutes. Something about starting the day by tending to something alive — then consuming what you grew — felt right in a way that shaking green powder into water never did.
Like touching grass, or stepping outside to look at the sky first thing. Your body knows it's real.
That's what Microgreen Nutrition is. Not a supplement brand. A return to something older and more intuitive — a daily ritual of growing your own nutrition, backed by real science, built into a morning that actually means something.
The honest part: the human clinical research is still early. Anyone telling you microgreens will fix everything is overselling. What I can tell you is that since building this into my morning — blending a fresh harvest into water, sometimes just eating them straight — I feel better. More consistent energy. Better digestion. Maybe some of that's the routine itself. I think that counts too.
— Finn